FUEL FOR sUSTAINED GROWTH
“A brand is a reservoir of future cashflows not yet realised.”
Tim Ambler, London Business School
BrandCapital works to deepen brands and partnerships -
ensuring they are distinctive, relevant and an enduring source of growth.
FUEL FOR sUSTAINED GROWTH
“A brand is a reservoir of future cashflows not yet realised.”
Tim Ambler, London Business School
BrandCapital works to deepen brands and partnerships -
ensuring they are distinctive, relevant and an enduring source of growth.
Strong brands fuel growth and accelerate advantage
Building strong brands matters because…
We believe in building capability, not just chasing lower costs.
We believe that developing people drives invention and attracts future talent.
We believe places have engaging stories to tell for new visitors and old acquaintances alike.
We believe in opening opportunities and creating futures.
In a flattened world, a compelling and well-managed brand is an asset to nurture -
for growing share of market, retaining talent, driving engagement or attracting investment,
building your brand's capital is vital for unlocking potential.
In a world seeking sustainable solutions -
brands are the renewable fuel of the modern economy.
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"a strong brand is A vital ASSET but it doesn’t exist in isolation. Collaboration between CAPITAL Resources builds capability and a buffer against DISRUPTION."
"strategic conversations begin with looking at the same problems and asking better questions. it's where future opportunities are unlocked and intractable issues are uncovered"
"the blind application of a warmed-over 'solution' is not expertise, knowing and crafting the right approach takes deep thinking and knowledge of both the client and the issue"
A selection of case studies and research insights.
“People who know little are usually great talkers, while men who know much say little.”
"the relentless pursuit of better answers CAN ONLY BE MET BY AN EQUAL DETERMINATION to ask better questions."
Cities are complex brands with long histories and slow evolution. Scenarios are critical to explore the emerging futures and how a city needs to change to remain relevant and competitive.