Case studies and research insights.
Case studies and research insights.
How do you drive airline brand differentiation in a global market? Using the country of origin as a driver and to streamline communications, creates a compelling global brand that delivers greater brand equity across all markets.
Can banks be different enough so they can find different space and customers? A retail banking was looking for a way to sustain two mainstream brands in the same market with minimal overlap in customer targets. Read more...
To determine to what extent a single global brand would deliver consistent and valuable ‘open territory’ for each local business to compete in across the client’s market
Refine the masterbrand marketing communications to maximise each product’s ability to compete
Business is still a social endeavour. The quality of staff working with business customers is the strongest determinant of positive brand equity and image. It outperforms accessible content, conferences and other resources channels in building depth of relationships.