BrandCapital is a specialist strategy firm at the nexus of brand and organisational strategy.

We bring understanding of how brand assets are a multiplier of value.  That building strong brands multiplies the value gains from excellent operational performance by enhancing the organisation’s ability to engage externally and by creating alignment internally.

BrandCapital has worked with clients across commercial and SOE sectors including banking, energy, insurance, airlines, national and local government, sports events, cities and postal services.

Our work is grounded in the globally proven and recognised foundations of brand assessment and performance.

We are based in Melbourne but operate internationally, collaborating with our clients and their existing agency relationships.

Our work focuses on ‘experience’ brands.  Whether you call them ‘people based’, ‘human touch’ or service brands; it is all about those brands that are delivered to and by people, rather than packaged goods.

We like these brands.  They are complicated, embedded, multi-faceted and present significant opportunity to work closely with our clients across many different parts of the organisation - strategy, communications, HR, finance, marketing and even IT.

This complexity makes change harder and requiring full effort in thinking and work, but it is deeply satisfying to see an organisation embrace and extend their potential by harnessing the full value of their brand. 

Past and existing clients include banking, insurance, health insurance, airlines, power, telecommunications, postal services, member-based organisations, government departments, public sector agencies, defence services, cities, tourism authorities, national sporting bodies, professional sports associations and teams, event organisers and corporate sponsors.

We have worked with clients in Europe, Asia, Africa, USA and Oceania.  We enjoy the challenges each new project brings and the opportunity to extend our work and experience across the world.

BrandCapital International

insights | at | brandcapital | dot | com | dot | au

401 Collins Street, Melbourne VIC 3000