VALUABLE Growth doesn't happen in isolation

While a strong brand is vital to fuelling competitive advantage and driving growth, we recognise it doesn’t exist in isolation.

Collaboration between the sources of business capital is vital for improving performance, realising opportunities and maximising organisational value.

Our Capital Growth™ model identifies current resources (capital) and capabilities (ability to leverage capital), and diagnoses where and how to leverage the brand to build deeper organisational capital and greater competitive advantage.

As an applied tool, it identifies opportunities for building a smarter and more agile organisation and strengthening competitive position.

Fuel of the modern economy

In Adam Smith's landmark work on the 'Wealth of Nations', the factors of production were 'land, labour and capital goods'.  The 21st century is a much flatter world, and the factors of global success have shifted likewise.  We understand brand is crucial in building trust, meaning for the organisation and purpose within it. However, being able to scale with the capital resources - the modern factors of production (economic, human, intellectual and social capital) - is what allows organisations to build and develop instead of withering under relentless competition.

Whilst we place brand at the centre of our Capital Growth™ Framework, we also understand the view from for the CEO, Finance or People Capability teams will be centred differently.  It is the connectedness that matters - not the starting point.

Driving Capital Growth

Unlocking the potential across capital resources begins with understanding the links and interactions within the organisation, its existing capabilities and development imperatives.

Examples of Capital Growth connections